From a festive typeface to a soothing background, there are infinite routes you can take. Showcasing your merch in a captivating, eye-catching holiday gift guide can and will work wonders for sales. This is also where having thorough data on who’s spending and how much will be invaluable. If you believe your customers are on a budget, Vend recommends having a category (or categories) that highlights products under certain price points. One way to achieve this is by efficiently categorizing your holiday gift guide. More people are doing a majority of their holiday shopping online, so you’ll want to make their experience as pleasant and easy as possible. TheDataPoint recommends going the extra mile for these groups by offering perks like free shipping or complimentary gift wrapping. While demographics vary from business to business, a good starting point is to target high lifetime buyers and repeat customers. These are only a few questions you’ll need to investigate when creating a guide that, well, sells. Are they doing the shopping for themselves, a spouse, or a child?.What demographics are doing the holiday spending?.So take this opportunity to highlight bestsellers and items that will appeal to your audience. When it comes to holiday gift guides, you’ll want to put your company’s best foot forward. Here are some things to consider:Ī holiday gift guide for the most sophisticated kids in your life /0hk1ovQru9Ī Holiday Gift Guide Is Powerful: Check the Numbers From 2013 to 2014, the weekend before Christmas saw a 36 percent jump in spending ($714 billion to $972 billion dollars).Īmid the noise, a stellar holiday guide that inspires shoppers to buy can make or break a company. Some quick (but important) numbers: Shoppers used their desktop computers to spend more than $58 billion during the 51 days stretching from early November through December 2014. Creating a Digital holiday gift guide is beyond beneficial as Cyber Monday becomes a bigger rival to Black Friday each year. And you, putting on your marketing cap, are thinking about how you can reach them and get them to make a transaction (or two). Thanks for listening.With the holidays just days away, droves of people will be frantically browsing online for last-minute gifts. The Joy of X by Steven Strogatz, tickets to January 6th opening weekend of Hidden Figures (the story of the women “computers” at NASA), SpaceCamp in Alabama (they have programs for kids in grades 4-12 plus adult space camp and family space camp!)Īs always, Broke for Free and C-Doc ( here and here ) provided the tracks for our show. Old Dogs New Math by Rob Eastway and Mike Askew Tiny Beautiful Things by Cheryl Strayed, Feminist Fight Club by Jessica Bennett, The Career Guide for Creative and Unconventional People by Carol Eikleberry, and a suggestion to start Codecademy Beyer (a throwback to our first episode!), Bad Girls Throughout History by Ann Shenįor college students and early-career (and/or career-transitioning) friends: Little Bits technology kits, Grace Hopper and the Invention of the Information Age by Kurt W. Jewelbots (modern friendship bracelets and coding!), Minecraft, A Wrinkle in Time by Madeleine L'Engle, Kikkerland Wind Ups GoldieBlox and the Robot Turtles board game " Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign"Īnd finally, our clutch Last-Minute Gift Guide (with a strong helping of STEAM):.The question is, "What is Vanity Fair?" (Photo courtesy of Hannah Schwartz)
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